Features

• Integration of GPT-3 API: VWO has seamlessly integrated OpenAI’s powerful GPT-3 API within its visual editor, enabling the generation of high-quality AI copy.
• Multilingual AI Copy Suggestions: The AI can generate diverse copy suggestions including headlines, product descriptions, and CTA buttons in any language.
• Easy A/B Testing Set-Up: Participants can easily set up A/B tests using VWO or their preferred A/B testing platform to compare AI and human copy.
• No Developer Needed: Access the AI-powered feature without technical support or developer intervention for implementing A/B tests.

Use Cases:

• Headline Optimization: Use AI to generate and A/B test different headlines to optimize and improve website engagement.
• Product Description Enhancement: Leverage AI for creating detailed and persuasive product descriptions to increase conversion rates.
• CTA Button Testing: Test out various AI-generated call-to-action button texts to see which drives more clicks and conversions.
• Cross-Language Marketing: Experiment with copy in different languages to reach a broader, international audience effectively.

The VWO’s Humans vs AI challenge is a pioneering effort to determine the capabilities of AI in the domain of copywriting. Whether you’re a marketer, a copywriter, or someone interested in the convergence of technology and creativity, join in to find out how AI may enhance or shake up traditional approaches to writing web copy.